Rise of Luxury Experiences: Why Travelers Are Choosing Memories Over Material Goods

Rise of Luxury Experiences: Why Travelers Are Choosing Memories Over Material Good

Performance of luxury experience companies versus the S&P Global Luxury Index highlighting the growth of experiential luxury.

Luxury spending has long been associated with the purchase of high-end products such as designer handbags, watches and jewellery. Yet consumer preferences are evolving. Increasingly, luxury is being defined not only by what people own, but by what they experience. Travel, wellness, personalised services and cultural enrichment have become powerful drivers of spending among affluent consumers.

Since the pandemic, this shift has accelerated. Travellers are placing greater value on meaningful experiences, personal well-being and memorable journeys. Luxury tourism revenues have already surpassed pre-pandemic levels, supported by strong demand for premium hotels, cruises and wellness retreats. Industry estimates suggest that the global luxury travel market reached approximately $1.6 trillion in 2025 and is expected to continue growing at high-single-digit rates for the foreseeable future.

Financial Markets Are Reflecting the Trend

The impact of this shift extends beyond consumer behaviour and is increasingly visible in financial markets. As illustrated in this month’s chart, companies exposed to luxury travel, hospitality and wellness experiences have significantly outperformed the broader luxury sector over the past two years, suggesting investors are recognising the strength and durability of this structural trend.

Viking Holdings: Travel as an Experience

One of the clearest beneficiaries of this trend is Viking Holdings. Unlike traditional cruise operators focused on mass-market entertainment, Viking has built its brand around destination-focused travel experiences designed for affluent travellers seeking enrichment and discovery.

The company reported revenue growth of nearly 22% in 2025, reaching $6.5 billion, while maintaining occupancy levels of around 95%. To address rising demand, Viking plans to add 27 new river ships by 2028 and 10 additional ocean ships by 2031. These investments reflect management’s confidence that demand for experiential and destination-oriented travel will remain strong.

Premium Hospitality Continues to Expand

The same trend can be observed across the luxury hotel industry.

Hilton now operates more than 500 luxury properties across brands including Waldorf Astoria, Conrad and NoMad, while continuing to expand its flagship destinations in key markets. Marriott, through brands such as Ritz-Carlton, St. Regis and JW Marriott, continues to benefit from strong global demand for premium accommodation and exclusive travel experiences. With nearly 1.8 million rooms worldwide and more than 600,000 rooms in its development pipeline, Marriott is investing heavily to capture future growth.

Both companies have highlighted a growing preference for personalised service, exclusive destinations and memorable experiences as travellers choose to spend more on unique journeys and premium hospitality.

Wellness Becomes a Core Luxury Category

Beyond transportation and accommodation, wellness has become one of the most important pillars of the luxury experience economy.

This creates a significant opportunity for OneSpaWorld, the leading provider of wellness services onboard cruise ships and at resort destinations. The company operates more than 200 wellness centres, serves over 28 million cruise guests annually and controls more than 90% of the outsourced maritime wellness market. In 2025, OneSpaWorld generated record revenue of approximately $961 million, supported by growing demand for fitness programmes, nutrition services, medi-spa treatments and broader wellness-focused experiences.

Perhaps most importantly, wellness is increasingly viewed as an integral component of luxury travel rather than an optional add-on. Consumers are seeking experiences that contribute not only to enjoyment, but also to personal well-being.

The Future of Luxury

Taken together, the success of Viking, Hilton, Marriott and OneSpaWorld highlights a profound shift in luxury consumption.

Luxury goods remain an important part of the market. However, some of the strongest growth is now coming from experiences that offer discovery, wellness and personal enrichment. Both high-net-worth individuals and younger affluent consumers are prioritising travel, cultural experiences and self-care over the acquisition of additional material possessions.

The implication is clear: the future of luxury may be defined less by what people own and more by where they go, what they experience and how those experiences enrich their lives.

Written by Maria Hernandez Sanchez

Download PDF version: Chart of the Month_September 2026

This content is provided for information purposes only and does not constitute investment advice, an offer, solicitation or recommendation to buy or sell any financial instrument or investment product.

The views and opinions expressed are those of NS PARTNERS SA at the date of publication and may change without notice. References to specific securities, sectors or market developments are provided for illustrative purposes only and should not be interpreted as investment recommendations or investment research.

Past performance does not predict future returns. The value of investments and the income derived from them may fluctuate and investors may not recover the amount originally invested. Investments involve risks, including possible loss of capital.

References to market indices, benchmarks or other measures of relative market performance are provided for information purposes only. NS PARTNERS SA makes reasonable efforts to ensure the accuracy of the information contained herein but provides no warranty or representation as to its completeness or accuracy.

Some entities of the NS Partners Group or their clients may hold positions in the financial instruments mentioned or may act as advisor to related issuers.

This content may not be distributed or used in any jurisdiction where such distribution or use would be contrary to local laws or regulations. Additional information is available upon request.

© NS Partners Group

Artificial Intelligence is changing the world. But will it change long-term equity market returns?

Artificial intelligence Is Changing the World. But Will It Change Long-Term Equity Market Returns?

S&P 500 long-term trend showing major technological revolutions including the PC, Internet, Cloud, Smartphone and Artificial Intelligence.

 

Artificial Intelligence is transforming industries, reshaping business models and accelerating productivity across the global economy. Many investors therefore assume that AI will also permanently increase stock market returns. But history tells a more nuanced story. Looking back at previous technological revolutions—from the personal computer and the Internet to cloud computing and smartphones—provides valuable perspective on what AI may, and may not, mean for long-term investors.rtificial Intelligence is transforming industries, reshaping business models and accelerating productivity across the global economy.

Many investors therefore assume that AI will also permanently increase stock market returns. But history tells a more nuanced story. Looking back at previous technological revolutions—from the personal computer and the Internet to cloud computing and smartphones—provides valuable perspective on what AI may, and may not, mean for long-term investors.

Artificial Intelligence Is Changing the World. But Will It Change Long-Term Equity Market Returns?

Since 1976, the S&P 500 has lived through the personal computer (1981), the World Wide Web (1991), the Internet boom (1995), cloud computing (2006), the smartphone revolution (2007), and now Artificial Intelligence (2022).

Each of these innovations changed the world. Consumers benefited enormously. Productivity increased. Entire industries emerged while others disappeared. Joseph Schumpeter described this process as creative destruction: old technologies and business models fade away, new ones take their place, and living standards improve. AI may prove no different. 

The late 1990s provide a useful reminder. During the dot-com bubble, many investors believed the Internet had permanently changed the rules of investing. In many ways, it did change the economy. The Internet transformed commerce, communication and productivity. Yet after the bubble burst, the S&P 500 gradually returned to its long-term trend, as illustrated in the chart. Few investors would have predicted this outcome in 1999.

At first glance, this may seem counterintuitive. If technological revolutions reshape the economy, why don’t they permanently change the long-term return of the equity market?

The answer is simply Economics 101. A technological advantage attracts competition. Competitors adopt the innovation, barriers to entry gradually decline, and profit margins normalise over time. While a handful of companies may generate extraordinary returns, much of the economic value created by innovation ultimately accrues to consumers through better products, lower prices and higher productivity, rather than to shareholders.

Artificial Intelligence is today’s great technological revolution. It will undoubtedly create winners and losers, disrupt industries and transform the way businesses operate. But for the overall market, history suggests that this time may not be different. The long-term trend of the S&P 500, around 10.5% per year, is already remarkable. Investors should not assume that AI will permanently change the slope of that trend.

Written by ANGEL SANZ

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Past performance does not predict future returns. The value of investments and the income derived from them may fluctuate and investors may not recover the amount originally invested. Investments involve risks, including possible loss of capital.

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Chart of the Month: Does the Traditional Fund of Funds Model Still Have a Future?

does the traditional fund of funDs model still have a future?

Comparison of equity long/short strategy performance versus fund of funds peers and the Barclays Multi-PM Equity Index over four years.
Comparison of equity long/short strategy performance versus equity fund of funds peers index and the Barclays Multi-PM Equity Index over four years.

 

As a firm, NS Partners has been involved in managing fund of hedge funds strategies for almost 57 years. Back in the 1990s, almost every private bank in Switzerland managed its own fund of funds for clients. At the time, it was relatively easy to generate double-digit returns: there were fewer hedge funds (and therefore less competition), while regulation remained light. The introduction of Regulation Fair Disclosure (Reg FD) in 2000 marked the end of the “fast money” era.

Given their success, many fund of funds became too large and suffered from the classic “diworsification” syndrome, which subsequently led to sub-par returns. Fast forward to today and most traditional fund of funds have disappeared, having largely been cannibalized by pod shops. The liquidation of Leverage Capital Holdings, one of the world’s oldest hedge fund of funds, in 2025 is a sign of the times.

Today, most investors have gravitated towards the multi-strategy pod-shop model, which has proven more efficient at allocating capital and cutting losses, despite being significantly more expensive than the traditional fund of funds approach. Others have turned to tailored hedge fund solutions offered by private banks.

With hedge fund assets at an all-time high, the number of new fund launches has steadily declined over the last 20 years. This highlights how the billion-dollar club of hedge funds continues to grow, attracting an ever-increasing share of industry assets.

As we all know, performance is typically inversely correlated with growth in assets under management. More importantly, the strongest portion of a manager’s track record is often generated during the first three to five years after inception—the very period before most institutional investors are willing to allocate capital.

At NS Partners, we have a long and proven history of backing hedge fund managers in their early innings, particularly in the equity long/short space. This has enabled us to build strong partnerships over time, often resulting in capacity rights, preferential fees and attractive liquidity terms. As a result, a concentrated fund of funds strategy can remain highly competitive compared with alternative hedge fund structures.

It is worth remembering that George Soros launched the Quantum Fund with a 1% management fee and a 10% performance fee. Somehow, 2%/20%—and often considerably more once pass-through costs are included—became the industry norm.

This month’s chart illustrates the performance of our equity long/short strategy over the last four years versus the average equity long/short fund of funds and the Barclays Multi-PM Equity Index over the same period.

 

So What Options Are Left in Today’s World of Hedge Fund Alternatives?

The Advisory Mandate

  • Buy high and sell low (everyone chases past performance—that’s human nature), making underperformance versus a concentrated fund of funds strategy highly likely.
  • Access to the best talent is often limited by capacity constraints.
  • Rarely invests alongside managers at an early stage.
  • Layered fee structures.

The Pod-Shop Model

  • Attractive risk-adjusted returns, although the most successful platforms are often capacity constrained.
  • Significant use of leverage, sometimes excessive.
  • Large numbers of underlying portfolio managers (often 100+) with the strongest contributors becoming less scalable over time.
  • Factor hedging can be detrimental to performance, particularly over the last two years.
  • High barriers to exit through both investor- and fund-level gates.
  • End investors can surrender more than 55% of gross performance through pass-through cost structures.
  • Often exposed to pod deleveraging events that can impair performance.

The Quant-Shop Model

  • High turnover and short investment horizons (from intraday to approximately 30 days), which have benefited recent performance.
  • Constant need to reinvent investment signals due to crowding and signal decay.
  • Frequently employs even more leverage than pod shops.
  • Investors rarely know precisely when or why losses occur (e.g., the “Quant Winter” from 2018 to 2020).
  • Relies primarily on algorithms with limited human intervention.

The Traditional Directional Fund of Funds Strategy

  • Low-cost, high-conviction portfolio of managers (12 remains the lucky number).
  • Backs managers before they reach the pinnacle of their careers.
  • Provides access to managers whose minimum investment requirements often range from USD 1 million to USD 25 million.
  • Liquid, with no investor-level gates that can delay capital returns for years.
  • Uses less leverage.
  • Highly difficult to replicate through an advisory mandate.

With pod shops and quant shops dominating market share today, perhaps it is time to revisit a less crowded and more focused fund of funds approach—one built around capacity-constrained managers with longer investment horizons.

The old-school approach of making directional equity bets with conviction, accepting that difficult years are inevitable, and relying on a disciplined long-term investment horizon may ultimately prove more rewarding than chasing year-to-date performance. Every strategy experiences setbacks, but a well-constructed short book can provide valuable protection along the way.

Beat Notz, our founding partner, is often quoted in research pieces published by Gavekal, a business he backed in the 1970s when it was known as Cecogest and was founded by Charles Gave:

Remember, it’s an easy business. When things get complicated, and markets are all over the place, just bear in mind that the Fed will always follow policies that benefit equity holders, because everyone in the US owns equities, and the Bundesbank will always follow policies that benefit bund holders, because everyone in Germany owns bunds. So, when markets are panicking and you don’t know what to do, just buy equities in the US and buy bunds in Germany.

Although bunds no longer exist, he was right about equities.

Written by CARON BASTIANPILLAI

Download PDF version Chart of the Month – Does the Traditional Fund of Funds Model Still Have a Future?

This content is provided for information purposes only and does not constitute investment advice, an offer, solicitation or recommendation to buy or sell any financial instrument or investment product.

The views and opinions expressed are those of NS PARTNERS SA at the date of publication and may change without notice. References to specific securities, sectors or market developments are provided for illustrative purposes only and should not be interpreted as investment recommendations or investment research.

Past performance does not predict future returns. The value of investments and the income derived from them may fluctuate and investors may not recover the amount originally invested. Investments involve risks, including possible loss of capital.

References to market indices, benchmarks or other measures of relative market performance are provided for information purposes only. NS PARTNERS SA makes reasonable efforts to ensure the accuracy of the information contained herein but provides no warranty or representation as to its completeness or accuracy.

Some entities of the NS Partners Group or their clients may hold positions in the financial instruments mentioned or may act as advisor to related issuers.

This content may not be distributed or used in any jurisdiction where such distribution or use would be contrary to local laws or regulations. Additional information is available upon request.

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Permian Basin Equities: Strategic Energy Assets in 2026

PERMIAN PURE-PLAYS: WHY INDEPENDENT E&PS ARE EMERGING AS STRATEGIC EQUITY ASSETS

Permian Basin equities and independent U.S. shale producers emerging as strategic energy assets in 2026
Chart of the Month: Independent Permian Basin producers are increasingly viewed as strategic hard-asset equities amid rising geopolitical uncertainty

 

Recent instability in the Middle East has once again reminded energy markets that not all oil barrels carry the same value. When nearly one-fifth of global seaborne crude flows through the Strait of Hormuz, even a limited disruption can rapidly lift the geopolitical premium embedded in oil prices. In that environment, investors are increasingly forced to distinguish between oil producers exposed to geopolitical uncertainty and those positioned far from it. In this environment, Permian Basin equities are increasingly attracting investor attention as strategically positioned energy assets.

That shift in perception directly benefits the Permian Basin.

Stretching across West Texas and southeastern New Mexico, the Permian has become the most important oil-producing region in the United States, accounting for roughly 45% of total U.S. crude production and more than 40% of domestic proved reserves. Producing close to 6 million barrels per day, the basin now rivals major OPEC nations in scale while offering something many international producers cannot: political security, rapid development cycles, and low-cost supply.

The strategic appeal of the Permian lies in the quality of its barrels. These are politically secure barrels, located well outside maritime chokepoints, with breakeven prices often in the low $30–40 per barrel range. Unlike offshore or conventional megaprojects that require years of development, shale wells in the Permian can be drilled and brought online in a matter of months. That gives operators an embedded option on higher oil prices: if crude remains elevated, production can be adjusted quickly without committing to long-cycle capital spending. This combination of low-cost production and geopolitical insulation has strengthened the investment case for U.S. energy equities.

For equity investors, however, the most compelling opportunity may not be in the integrated majors, but in the independent pure-play producers.

Large integrated companies such as Exxon and Chevron use the Permian as part of a broader corporate system, where upstream production often serves downstream refining and chemical operations. That diversification provides stability, but it also dampens direct exposure to rising crude prices.

Independent operators such as Diamondback Energy, Permian Resources or Devon Energy offer a different proposition. Without downstream hedges, they retain much greater sensitivity to commodity prices, allowing shareholders to participate more directly in oil price upside. In periods of geopolitical disruption, that operating leverage can translate into disproportionately stronger cash flow.

Importantly, today’s Permian independents are no longer the aggressive shale producers of the last decade. The industry has undergone a structural transformation. Where companies once pursued production growth at any cost, management teams now prioritize return on capital at almost any oil price. Instead of reinvesting every dollar into drilling, many producers now focus on maintaining production while directing excess free cash flow toward base dividends, variable dividends, share repurchases, and debt reduction.

This shift has fundamentally changed the investment profile of the sector. As a result, leading independent E&P companies are increasingly viewed as disciplined hard-asset equities rather than purely cyclical commodity businesses.

Rather than behaving like speculative growth companies, leading Permian independents increasingly resemble disciplined cash-return businesses. Even at oil prices near $70–80 per barrel, many can generate attractive free cash flow yields while still maintaining modest production growth. The result is an equity class that can deliver income, inflation protection, and commodity upside simultaneously.

Yet despite this improvement, valuations remain undemanding. Independent Permian E&Ps continue to trade at a substantial discount to the broader equity market and often at lower multiples than the integrated majors. Investors are effectively paying less for businesses that now have stronger balance sheets, better capital discipline, and a more shareholder-friendly approach than at any point in the shale era.

That valuation disconnect suggests the market may still be pricing these companies as old-cycle commodity producers rather than recognizing their evolution into strategic energy assets.

The broader macro backdrop only strengthens the case. In a world defined by persistent inflation, geopolitical fragmentation, and supply insecurity, low-cost domestic oil producers can provide a natural hedge against many of the risks affecting traditional equity portfolios. Their earnings are tied less to consumer demand or technology spending and more to the physical value of energy itself.

In that sense, independent Permian producers are no longer simply oil stocks. They are increasingly becoming hard-asset equities—businesses that combine real asset exposure with disciplined capital allocation.

For investors seeking exposure to rising geopolitical risk without taking direct commodity ownership, the best Permian independents may offer one of the more compelling opportunities in global energy today. In a market where security of supply is becoming as valuable as the commodity itself, the most attractive barrels may be the ones located furthest from conflict—and the equities most exposed to them may still be undervalued. In today’s environment, Permian Basin equities increasingly represent a differentiated source of portfolio diversification and inflation resilience.

Written by MAXIMILIEN MESTELAN

Download PDF version Permian Basin Equities: Strategic Energy Assets in 2026

This content is provided for information purposes only and does not constitute investment advice, an offer, solicitation or recommendation to buy or sell any financial instrument or investment product.

The views and opinions expressed are those of NS PARTNERS SA at the date of publication and may change without notice. References to specific securities, sectors or market developments are provided for illustrative purposes only and should not be interpreted as investment recommendations or investment research.

Past performance does not predict future returns. The value of investments and the income derived from them may fluctuate and investors may not recover the amount originally invested. Investments involve risks, including possible loss of capital.

References to market indices, benchmarks or other measures of relative market performance are provided for information purposes only. NS PARTNERS SA makes reasonable efforts to ensure the accuracy of the information contained herein but provides no warranty or representation as to its completeness or accuracy.

Some entities of the NS Partners Group or their clients may hold positions in the financial instruments mentioned or may act as advisor to related issuers.

This content may not be distributed or used in any jurisdiction where such distribution or use would be contrary to local laws or regulations. Additional information is available upon request.

© NS Partners Group

Market Volatility Surge: How to Avoid a Perfect Storm in March 2026

Market Volatility Surge: How to Avoid a Perfect Storm in March 2026

Cross-asset market volatility surge in March 2026 across equities bonds currencies commodities and gold

 

March 2026: A Violent Wake-Up Call for Markets

March 2026 is shaping up to be one of the most challenging months for financial markets in recent years. Once again, March delivers. Global equities, as measured by the MSCI World Index, fell by -8.5% over the month.

While the correction may not come as a complete surprise—markets had felt increasingly fragile in recent months—it highlights a key point: geopolitical risks had been significantly underestimated, even if they are inherently difficult to predict. More importantly, the period was marked by a sharp and simultaneous rise in market volatility across regions and asset classes.

 

A Broader Market Shock

What truly defines this period is not just the equity drawdown, but the magnitude of moves across all asset classes. The chart highlights the evolution of implied volatility across major asset classes over the past five years, with all series rebased to 100 at the starting point.

In March 2026, volatility has surged simultaneously in:

  • US equities

  • US Treasuries

  • EUR/USD exchange rate

  • Commodities

  • Gold

Compared to five years ago (base 100), all these markets now exhibit significantly higher implied volatility levels, illustrating a rare synchronization of market volatility across traditionally uncorrelated segments.

 

What’s Different This Time?

The current spike in volatility recalls the 2022 shock triggered by the war in Ukraine and the ensuing inflation surge. However, this episode is more sudden and more pervasive, as markets were emerging from unusually low volatility levels—especially in rates, currencies and commodities. Geopolitical tensions, particularly those affecting energy markets and supply chains, have further intensified the move, amplifying cross-asset market volatility.

 

No Safe Haven

Traditionally, periods of equity market stress are partially offset by gains in defensive assets such as government bonds or gold. This time, however, these traditional hedges have failed to provide protection. Peak to trough, gold lost about 18% intramonth, while an investment in 10-year US Treasury bonds would have resulted in a loss of more than 4% over the same period.

In such environments, where diversification benefits break down, a low volatility investment strategy becomes particularly relevant, as it aims to limit drawdowns while maintaining more stable return profiles.

 

The Case for Diversified Hedge Funds

Yet, even in such challenging conditions, not all strategies are equally exposed. As in previous periods of market stress, diversified multi-strategy hedge funds have demonstrated their ability to navigate volatile environments.

This is precisely the approach implemented in our low volatility multi-strategy investment approach. Drawing on more than 25 years of experience, the strategy is designed to deliver steady, uncorrelated returns across market cycles.

While global equity markets are down approximately 4.0% year-to-date, the strategy remains in positive territory. Over the past five years, it has delivered an annualized return of around 5.8%, with low volatility of approximately 2.0% and no meaningful correlation to equity markets.

Some months may feel uneventful in terms of performance. But in periods like the one we’ve just experienced, capital preservation and stability become invaluable. Ultimately, managing market volatility is not only about performance, but about ensuring resilience across market regimes. Sometimes, the real luxury in investing is simple: being able to sleep at night.

Written by Cédric Dingens

 

 

Past performance is not indicative of future results. The views, strategies and financial instruments described in this document may not be suitable for all investors. Opinions expressed are current opinions as of date(s) appearing in this material only. References to market or composite indices, benchmarks or other measures of relative market performance over a specified period of time are provided for your information only.

NS Partners provides no warranty and makes no representation of any kind whatsoever regarding the accuracy and completeness of any data, including financial market data, quotes, research notes or other financial instrument referred to in this document. This document does not constitute an offer or solicitation to any person in any jurisdiction in which such offer or solicitation is not authorized or to any person to whom it would be unlawful to make such offer or solicitation.

Any reference in this document to specific securities and issuers are for illustrative purposes only, and should not be interpreted as recommendations to purchase or sell those securities. References in this document to investment funds that have not been registered with the FINMA cannot be distributed in or from Switzerland except to certain categories of eligible investors.

Some of the entities of the NS Partners Group or its clients may hold a position in the financial instruments of any issuer discussed herein, or act as advisor to any such issuer.  Additional information is available on request.


© NS Partners Group

Top Swiss Independent Asset Managers 2026: NS Partners Recognized by Citywire

NS Partners Recognized Among Top Swiss Independent Asset Managers in Citywire 2026 Ranking

 

NS Partners is pleased to announce its inclusion in the Citywire Switzerland Top 50 Swiss Independent Asset Managers 2026, a recognition highlighting firms that play a leading role in Switzerland’s independent wealth and asset management industry.

Each year, Citywire Switzerland publishes its report on the Top Swiss Independent Asset Managers, identifying firms distinguished by the strength of their investment capabilities, the expertise of their teams and their ability to deliver long-term value to clients. The ranking provides an overview of some of the most respected Swiss independent asset managers operating in today’s competitive wealth management landscape.

Being included in this year’s selection reflects NS Partners’ continued commitment to disciplined investment management and client-focused portfolio solutions.

Citywire’s Top Swiss Independent Asset Managers Report

Founded in 1964, NS Partners has built a long-standing reputation as a Swiss independent asset manager focused on active investment management and long-term capital growth. Our investment philosophy combines deep fundamental research with a global perspective, enabling us to identify high-quality investment opportunities across market cycles.

Today, NS Partners serves private clients, family offices and institutional investors worldwide, offering tailored portfolio solutions aligned with each client’s objectives and long-term investment horizon.

Our inclusion among the Top Swiss Independent Asset Managers 2026 reflects the dedication of our teams and the trust placed in us by our clients and partners. We thank them for their continued confidence and support.

The full Citywire Switzerland report can be accessed here.

About NS Partners

Founded in 1964, NS Partners is an independent asset management firm providing active investment strategies and tailored portfolio solutions to private clients, family offices and institutional investors worldwide. With a global investment perspective and a disciplined fundamental research process, the firm focuses on long-term capital growth and high-conviction investment strategies across international markets.

 

For more information about our services and expertise, please don’t hesitate to contact us.

 

Past performance is not indicative of future results. The views, strategies and financial instruments described in this document may not be suitable for all investors. Opinions expressed are current opinions as of the date(s) appearing in this material only. References to market or composite indices, benchmarks or other measures of relative market performance over a specified period of time are provided for your information only.

NS Partners provides no warranty and makes no representation of any kind whatsoever regarding the accuracy and completeness of any data, including financial market data, quotes, research notes or other financial instruments referred to in this document.

This document does not constitute an offer or solicitation to any person in any jurisdiction in which such offer or solicitation is not authorized or to any person to whom it would be unlawful to make such offer or solicitation. Any reference in this document to specific securities and issuers are for illustrative purposes only, and should not be interpreted as recommendations to purchase or sell those securities.

References in this document to investment funds that have not been registered with the Finma cannot be distributed in or from Switzerland except to certain categories of eligible investors. Some of the entities of the NS Partners group or its clients may hold a position in the financial instruments of any issuer discussed herein, or act as advisor to any such issuer. Additional information is available on request.

© NS Partners Group

Why Cat Bonds Are a Powerful Fixed Income Diversifier in 2026

THE CASE FOR CAT BONDS AS A FIXED INCOME DIVERSIFIER

Cat bonds enhance fixed income returns

What are cat bonds?

Cat bonds (short for catastrophe bonds) are fixed income instruments used to transfer risks related to natural catastrophes from reinsurance companies to capital markets. As part of the broader insurance-linked securities (ILS) universe, cat bonds allow investors to access returns driven by insurance premiums rather than traditional financial market risks.

How do cat bonds work?

Instead of being used for capex like for usual corporate bonds, the proceeds are placed in a collateral to be readily available to cover insured damage resulting from events such as a hurricane in Florida or earthquake in Japan. If such an event does not occur over the life of the bond (usually 3 years), the proceeds are returned to the investor with an annual coupon made of the collateral interests plus the spread linked to the perceived risk of insurance from the related natural catastrophe (in other words, the “insurance premium”). Because returns are linked to natural events rather than economic cycles, cat bonds tend to exhibit low correlation with equities and traditional credit markets.

Performance Comparison: Cat Bonds vs Investment Grade Credit

Over the past five years, a traditional fixed income allocation (excluding Cat bonds) would have returned a cumulated performance of 13.73%, or 2.60% in compound annual growth rate. This is using the Bloomberg Global Aggregate Credit 1-5 years index hedged in USD, which already in itself would have been a wise choice as it outperformed the more traditional Global Aggregate index, thanks to its shorter duration and higher carry.

However, introducing a 12.5% allocation to Cat Bonds (equivalent tto 5% within a 40% fixed income / 60% equity portfolio), would have increased cumulative returns to 19.07%, representing an additional 5.34% of outperformance. Annualized returns would have risen to 3.55%. Importantly, this excess return was achieved with similar volatility.

Why Cat Bonds Improve Risk-Adjusted Returns?

The key driver behind this improvement is diversification.

Because cat bonds are very much decorrelated from financial markets. In fact, the weekly correlation between cat bonds and the MSCI World over the last 5 years was just 0.14 vs 0.37 for the above-mentioned credit index. Even the correlation between the cat bonds and the investment grade credit index was only 0.17 during the same period. This helps explain why, in terms of risk-adjusted return, adding some cat bonds to a fixed income allocation would have been a good decision.

They provide exposure to an uncorrelated asset class, helping smooth portfolio volatility while maintaining attractive yield levels.

Are Cat Bonds Still Attractive Today?

Today, cat bonds continue to offer compelling fundamentals. They offer a yield to maturity of 7 to 8% with no duration and no credit exposure, although with different risks uncorrelated with financial markets. By contrast, the referenced investment grade index currently offers around 4.6% yield to maturity, with 2.7 years of duration and A- average credit quality.

From a technical perspective, the outlook also supports cat bonds. Over the next couple of years, we expect massive supply of debt in the investment grade universe as issuers like Oracle need to finance their enormous AI capex. With developed market governments also having to refinance ever growing fiscal deficits, it is unclear how much demand will be left to meet the new supply of investment grade debt corporate bonds. This expanding debt supply may pressure traditional credit markets, reinforcing the case for diversifying fixed income exposure with alternative sources of return such as catastrophe bonds.

Manager Selection matters

One word of caution: Cat bonds are a specialized and complex asset class. Manager selection is therefore critical. Investors should prioritize experienced managers with strong underwriting capabilities, proven track records, and sufficient agility to exploit opportunities in the developing secondary market of this approximately $65bn sector.

Written by Julien Baltzinger

 

 

 

 

 

Past performance is not indicative of future results. The views, strategies and financial instruments described in this document may not be suitable for all investors. Opinions expressed are current opinions as of date(s) appearing in this material only. References to market or composite indices, benchmarks or other measures of relative market performance over a specified period of time are provided for your information only.

NS Partners provides no warranty and makes no representation of any kind whatsoever regarding the accuracy and completeness of any data, including financial market data, quotes, research notes or other financial instrument referred to in this document. This document does not constitute an offer or solicitation to any person in any jurisdiction in which such offer or solicitation is not authorized or to any person to whom it would be unlawful to make such offer or solicitation.

Any reference in this document to specific securities and issuers are for illustrative purposes only, and should not be interpreted as recommendations to purchase or sell those securities. References in this document to investment funds that have not been registered with the FINMA cannot be distributed in or from Switzerland except to certain categories of eligible investors.

Some of the entities of the NS Partners Group or its clients may hold a position in the financial instruments of any issuer discussed herein, or act as advisor to any such issuer.  Additional information is available on request.


© NS Partners Group

Why Cat Bonds Are a Powerful Fixed Income Diversifier in 2026

THE CASE FOR CAT BONDS AS A FIXED INCOME DIVERSIFIER

Cat bonds enhance fixed income returns

What are cat bonds?

Cat bonds (short for catastrophe bonds) are fixed income instruments used to transfer risks related to natural catastrophes from reinsurance companies to capital markets. As part of the broader insurance-linked securities (ILS) universe, cat bonds allow investors to access returns driven by insurance premiums rather than traditional financial market risks.

How do cat bonds work?

Instead of being used for capex like for usual corporate bonds, the proceeds are placed in a collateral to be readily available to cover insured damage resulting from events such as a hurricane in Florida or earthquake in Japan. If such an event does not occur over the life of the bond (usually 3 years), the proceeds are returned to the investor with an annual coupon made of the collateral interests plus the spread linked to the perceived risk of insurance from the related natural catastrophe (in other words, the “insurance premium”). Because returns are linked to natural events rather than economic cycles, cat bonds tend to exhibit low correlation with equities and traditional credit markets.

Performance Comparison: Cat Bonds vs Investment Grade Credit

Over the past five years, a traditional fixed income allocation (excluding Cat bonds) would have returned a cumulated performance of 13.73%, or 2.60% in compound annual growth rate. This is using the Bloomberg Global Aggregate Credit 1-5 years index hedged in USD, which already in itself would have been a wise choice as it outperformed the more traditional Global Aggregate index, thanks to its shorter duration and higher carry.

However, introducing a 12.5% allocation to Cat Bonds (equivalent tto 5% within a 40% fixed income / 60% equity portfolio), would have increased cumulative returns to 19.07%, representing an additional 5.34% of outperformance. Annualized returns would have risen to 3.55%. Importantly, this excess return was achieved with similar volatility.

Why Cat Bonds Improve Risk-Adjusted Returns?

The key driver behind this improvement is diversification.

Because cat bonds are very much decorrelated from financial markets. In fact, the weekly correlation between cat bonds and the MSCI World over the last 5 years was just 0.14 vs 0.37 for the above-mentioned credit index. Even the correlation between the cat bonds and the investment grade credit index was only 0.17 during the same period. This helps explain why, in terms of risk-adjusted return, adding some cat bonds to a fixed income allocation would have been a good decision.

They provide exposure to an uncorrelated asset class, helping smooth portfolio volatility while maintaining attractive yield levels.

Are Cat Bonds Still Attractive Today?

Today, cat bonds continue to offer compelling fundamentals. They offer a yield to maturity of 7 to 8% with no duration and no credit exposure, although with different risks uncorrelated with financial markets. By contrast, the referenced investment grade index currently offers around 4.6% yield to maturity, with 2.7 years of duration and A- average credit quality.

From a technical perspective, the outlook also supports cat bonds. Over the next couple of years, we expect massive supply of debt in the investment grade universe as issuers like Oracle need to finance their enormous AI capex. With developed market governments also having to refinance ever growing fiscal deficits, it is unclear how much demand will be left to meet the new supply of investment grade debt corporate bonds. This expanding debt supply may pressure traditional credit markets, reinforcing the case for diversifying fixed income exposure with alternative sources of return such as catastrophe bonds.

Manager Selection matters

One word of caution: Cat bonds are a specialized and complex asset class. Manager selection is therefore critical. Investors should prioritize experienced managers with strong underwriting capabilities, proven track records, and sufficient agility to exploit opportunities in the developing secondary market of this approximately $65bn sector.

Written by Julien Baltzinger

 

 

 

 

 

Past performance is not indicative of future results. The views, strategies and financial instruments described in this document may not be suitable for all investors. Opinions expressed are current opinions as of date(s) appearing in this material only. References to market or composite indices, benchmarks or other measures of relative market performance over a specified period of time are provided for your information only.

NS Partners provides no warranty and makes no representation of any kind whatsoever regarding the accuracy and completeness of any data, including financial market data, quotes, research notes or other financial instrument referred to in this document. This document does not constitute an offer or solicitation to any person in any jurisdiction in which such offer or solicitation is not authorized or to any person to whom it would be unlawful to make such offer or solicitation.

Any reference in this document to specific securities and issuers are for illustrative purposes only, and should not be interpreted as recommendations to purchase or sell those securities. References in this document to investment funds that have not been registered with the FINMA cannot be distributed in or from Switzerland except to certain categories of eligible investors.

Some of the entities of the NS Partners Group or its clients may hold a position in the financial instruments of any issuer discussed herein, or act as advisor to any such issuer.  Additional information is available on request.


© NS Partners Group

China Narrows The AI Capability Gap

CHINA NARROWS THE AI CAPABILITY GAP

China's AI capabilities improving over time

 

 

This month’s chart illustrates one of the most significant developments in the global technology landscape: the rapid rise of China’s frontier AI capabilities and the narrowing performance gap with the United States. The graph tracks the top-performing AI model from each country between mid 2023 and late 2025. While the United States maintains a slight lead throughout the period, the visual trend is unmistakable: China is accelerating quickly, with breakthrough moments that reshape expectations about global AI competition.

 

The most dramatic shift occurs in early 2025 with the release of DeepSeek R1, highlighted in the chart. This model marks a turning point not only in China’s domestic AI progress but also in the broader perception of what Chinese companies can achieve under resource constraints. According to the European Union Institute for Security Studies, DeepSeek R1 demonstrated performance on par with leading American models while using far less computing power and dramatically lower training costs, challenging the assumption that semiconductor export restrictions would slow China’s progress. This breakthrough signals a structural shift: algorithmic efficiency and model design have become strategic strengths within China’s AI ecosystem.

 

Stanford University’s 2025 AI Index report supports the trend displayed in the graph, noting that China has significantly closed the performance gap with the United States, even though the U.S. continues to produce more frontier models overall. Chinese models such as DeepSeek R1 now rank very close to top U.S. systems on independent benchmarks including LMSYS. The chart reflects this convergence clearly, as the red line representing China rises sharply from 2023 onward, narrowing the distance with the U.S. trajectory.

 

DeepSeek R1’s impact also stems from its unprecedented efficiency. Reports indicate that the model was trained for approximately $6 million, far below the estimated $100 million-plus investment required for models like OpenAI’s GPT-4. This efficiency not only enabled rapid iteration but also disrupted global markets, with U.S. technology stocks experiencing significant volatility following the model’s release. The economic effects reinforce what the chart shows technologically: China is no longer simply following developments in AI but increasingly shaping the competitive landscape.

 

Beyond individual models, China’s broader AI ecosystem has strengthened in ways that help explain the steep upward trajectory seen in the graph. Chinese companies have embraced open-source development, improving adoption and accelerating innovation cycles. They have also benefited from strong government support, growing domestic talent pipelines, and an expanding volume of high-quality research output. According to Recorded Future’s 2025 analysis, Chinese generative AI models now trail U.S. counterparts by only three to six months, a remarkably small window given earlier expectations and one that aligns directly with the chart’s near convergence by late 2025.

 

Overall, the chart captures a moment of profound technological shift. While the United States retains a narrow lead in frontier AI models, China’s rapid progress—driven by efficiency, innovation, and strategic investment—has brought the two countries closer than at any previous point. The upward movement of China’s capability line is not just steep; it is indicative of a maturing ecosystem capable of producing globally competitive models despite resource constraints and external pressures. As the pace of development continues, the global AI landscape in 2026 and beyond is likely to be more multipolar, more competitive, and more dynamic than ever before.

 

Written by Gabriele Casati

 

Past performance is not indicative of future results. The views, strategies and financial instruments described in this document may not be suitable for all investors. Opinions expressed are current opinions as of date(s) appearing in this material only. References to market or composite indices, benchmarks or other measures of relative market performance over a specified period of time are provided for your information only. NS Partners provides no warranty and makes no representation of any kind whatsoever regarding the accuracy and completeness of any data, including financial market data, quotes, research notes or other financial instrument referred to in this document. This document does not constitute an offer or solicitation to any person in any jurisdiction in which such offer or solicitation is not authorized or to any person to whom it would be unlawful to make such offer or solicitation. Any reference in this document to specific securities and issuers are for illustrative purposes only, and should not be interpreted as recommendations to purchase or sell those securities. References in this document to investment funds that have not been registered with the FINMA cannot be distributed in or from Switzerland except to certain categories of eligible investors. Some of the entities of the NS Partners Group or its clients may hold a position in the financial instruments of any issuer discussed herein, or act as advisor to any such issuer.  Additional information is available on request.
© NS Partners Group