When Big Tech Puts the Old Economy to Work

Big Tech Puts the Old Economy to Work: far from a sterile world, data centers smell of dust and diesel

The commonly held image of a data center is that of grey or white rooms packed with IT and telecom equipment, seemingly operating almost autonomously with minimal human presence. In reality, a functioning data center does indeed look much like this.

Before the white room: the construction site

Yet another reality lies behind this image: one of massive construction works that can be likened to large-scale public infrastructure projects. We typically associate public works with major infrastructure developments commissioned by state or local authorities — roads, sanitation systems, railways, utilities networks, and many others.

At first glance, the construction of a data center does not fundamentally differ from such large infrastructure projects, except for one key aspect: financing. The exceptionally deep pockets of major technology players allow them to undertake these colossal investments through their vast cash-flow generation and borrowing capacity, without recourse to public funds. This represents a fundamental shift in the traditionally accepted order: private companies, through data center projects, are now commissioning a wide range of private and public contractors, whereas historically it was public-sector contracts that engaged both private and public stakeholders.

To simplify, when a technology leader embarks on the construction of a data center, the process begins with surveyors, geotechnical and environmental engineering firms, lawyers, energy consultants and architects. This is followed by project managers, inspection bodies, safety authorities and notaries. Then come the main construction phases: earthworks, civil engineering, structural works, secondary works and technical trades — excavation, foundations, steel structures, waterproofing, electrical systems, generators, cooling, fire detection, cabling and fiber optics. The list is extensive.

Insatiable energy needs

Even before a single server or IT component is installed, a data center will already have generated significant activity for players from the “old economy.” Once operational, this contribution continues. Electricity consumption — regardless of its source — is an obvious necessity, as the reliability of energy supply is the top priority for any data center. The requirements of these giants (often exceeding 200,000 square meters) are immense, typically around 100 MW or more, and must be met without fail.

Unexpected partners

Several companies that might seem unlikely beneficiaries of IT-related projects are now enjoying strong tailwinds. Utilities are one example, as are manufacturers of HVAC (Heating, Ventilation and Air Conditioning) systems. But let us focus on a more surprising case: Cummins, a U.S. specialist in heavy-duty engines (for agricultural and mining equipment, trucks, ships and generators), a company in which NS Partners has been invested for many years.

While Cummins benefits indirectly from data center construction through engines used in construction and mining equipment, it is a very direct beneficiary of the critical need for highly reliable backup generators. Cummins — like Caterpillar — has decades of operational history in this type of engine technology, allowing it to offer immediate, time-tested solutions. For mechanical enthusiasts: the backup generator is a 95-liter diesel engine, capable of starting in under 20 seconds and delivering continuous power of 2.5 MW.

The acceleration in data center construction has therefore very likely contributed significantly to the company’s remarkable share price performance (+115%) over the past two years, even though it remains, in essence, an indirect player.

A trickle-down effect benefiting the entire economy

Cummins is not an isolated case. It illustrates the highly virtuous trickle-down effect that the current data center investment cycle is having on the real economy. Moreover, at this stage, financing does not appear to be a constraint, given the colossal resources available to technology giants to pursue their ambitions.

While major global equity indices may look expensive today, they are nonetheless supported by a productive investment cycle whose effects extend far beyond the technology sector — and crucially, without reliance on public funding. This is something to welcome.

 

 

 

Past performance is not indicative of future results. The views, strategies and financial instruments described in this document may not be suitable for all investors. Opinions expressed are current opinions as of the date(s) appearing in this material only. References to market or composite indices, benchmarks or other measures of relative market performance over a specified period of time are provided for your information only. NS Partners provides no warranty and makes no representation of any kind whatsoever regarding the accuracy and completeness of any data, including financial market data, quotes, research notes or other financial instruments referred to in this document. This document does not constitute an offer or solicitation to any person in any jurisdiction in which such offer or solicitation is not authorized or to any person to whom it would be unlawful to make such offer or solicitation. Any reference in this document to specific securities and issuers are for illustrative purposes only, and should not be interpreted as recommendations to purchase or sell those securities. References in this document to investment funds that have not been registered with the Finma cannot be distributed in or from Switzerland except to certain categories of eligible investors. Some of the entities of the NS Partners group or its clients may hold a position in the financial instruments of any issuer discussed herein, or act as advisor to any such issuer. Additional information is available on request.  © NS Partners Group

July general market comments

“Electric Avenue” – Eddy Grant, 1982.

The world is charging down “Electric Avenue,” fueled by a surging demand for electrification. Artificial intelligence and sprawling data centers crave vast power to process and store the digital revolution, lighting up the global grid. Emerging markets are plugging into this current, electrifying homes and industries to leap into modernity. Electric vehicles are rolling off the line, their batteries humming with energy, reshaping transportation worldwide. HVAC systems, vital for comfort in a warming climate, draw more juice to cool and heat our spaces. From factories to cities, the rhythm of electrification beats stronger, echoing Eddy Grant’s call to “move to the left, move to the right” with sustainable innovation. Renewable sources like solar and wind are stepping up, yet the strain on infrastructure grows.

Yes, the world turns even more electric, as markets do: in a month of quarterly earnings reports, equities fared quite well and greed was felt all along the way. Safe havens like Gold or long term Government bonds were weak (first down month for Gold in 2025, but a shallow negative 40 bps), while one of the most speculative assets, Bitcoin, soared by 8.3%.

The MSCI World added 1.2%, the S&P 500 2.2%, the Stoxx 600 0.9%, and Emerging Markets 1.7%; Growth regained the lead with a +2.1% advance for the MSCI World Growth (+0.3% for Value), while Defensives in general had a poor month, contrarily to Cyclicals, among which Electricity and Energy Efficiency players shone.

The dollar showed some signs of rebellion, rising 2.9% and 4.5% respectively versus the Euro and the Yen, and Credit posted another solid return (+1.1% for the Itraxx Crossover, which is now up 5.1% year to date).

With tariffs heavily impacting currency markets and earnings and guidance driving equites, we witness wild moves all over the place; it is remarkable, for example, that the S&P 500 has caught up with the Stoxx 600 on a year to date basis (not adjusted by foreign exchange rates), thanks to the powering ahead of the usual suspects, namely big tech stocks that are absent from European markets.

 

 

 

 

Past performance is not indicative of future results. The views, strategies and financial instruments described in this document may not be suitable for all investors. Opinions expressed are current opinions as of date(s) appearing in this material only. References to market or composite indices, benchmarks or other measures of relative market performance over a specified period of time are provided for your information only. NS PARTNERS SA provides no warranty and makes no representation of any kind whatsoever regarding the accuracy and completeness of any data, including financial market data or other financial instruments referred to in this general comment. This document does not constitute an offer or solicitation to any person in any jurisdiction in which such offer or solicitation is not authorized or to any person to whom it would be unlawful to make such offer or solicitation. Any reference in this document to specific securities and issuers are for illustrative purposes only, and should not be interpreted as recommendations to purchase or sell those securities. References in this document to investment funds that have not been registered with the FINMA cannot be distributed in or from Switzerland except to certain categories of eligible investors. Some of the entities of the NS Partners Group or its clients may hold a position in the financial instruments of any issuer discussed herein, or act as advisor to any such issuer. Additional information is available on request. © NS Partners Group